Thursday, December 2, 2010

How can we protect kids from marketers?

On the next Your Call, we'll talk about the industry of advertising to children. San Francisco supervisors voted to regulate Happy Meals in the city, but it's the slightest dent in the onslaught of clever marketing directed at kids--on TV, online, and in public. How has marketing directed at kids grown? How has it changed with the internet? Join us live at 11 or send us an email at What are the tools available for parents and communities to fight back? It's Your Call with Hana Baba and you.

Susan Linn, director of the Campaign for a Commercial-Free Childhood

Dan Coates, president of Youth Pulse, Inc.

Marisa Connolly, senior communications manager for Common Sense Media

Click to Listen: How can we protect kids from marketers?


Tracy Austin said...

I think the way to protect my children who are 8 and 5, is to teach them about marketing so they know what is happening within them when they see/hear/encounter a commercial that makes them want or think they want, something.

Nancy Schimmel said...

I've written a song about marketing that I sing to the kids at Berkeley's Washington Elementary school where I volunteer. Here's the first verse:

The toy on the TV looked like a dream
It spun and it whistled and it blew out steam
I took my allowance and bought it at the store
The toy was such a bore that it made me want to snore