Thursday, March 19, 2009

Your Call 031909 How do drug companies market medication?

How do drug companies market medication? On the next Your Call, we'll have a conversation with Melody Petersen, author of Our Daily Meds. Every day drug companies subject us to barrage of advertisements. Nearly 65% of Americans are taking prescription drugs. Why are we prescribed so many pills? Join the conversation by email at feedback@yourcallradio.org. How does the FDA regulate drug companies? It's Your Call, with Rose Aguilar, and you.

Guest:
Melody Petersen, author of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription

Click to Listen: How do drug companies market medication?