Thursday, March 19, 2009

Your Call 031909 How do drug companies market medication?

How do drug companies market medication? On the next Your Call, we'll have a conversation with Melody Petersen, author of Our Daily Meds. Every day drug companies subject us to barrage of advertisements. Nearly 65% of Americans are taking prescription drugs. Why are we prescribed so many pills? Join the conversation by email at feedback@yourcallradio.org. How does the FDA regulate drug companies? It's Your Call, with Rose Aguilar, and you.

Guest:
Melody Petersen, author of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription

Click to Listen: How do drug companies market medication?

1 comment:

Ann Appleton said...

Why should market access to customers for drug companies be different than that for others? Pharma co’s are already regulated as to the claims they can make. Who is going to let us know about treatment options and distinctions – since doctors spend less than 10 minutes with us now thanks to the health insurance industry? We get our drugs in bulk by mail from benefits managers whose interests are in cheapest, one-size-fits-all treatments. If we ban drug ads should we ban say lawyer or health insurance consumer marketing too?