How do people decide who to vote for? On the next Your Call we look back at our own On the Record series and what research shows about how voters choose between candidates. We focused on their voting records; do you? Does emotional response predominate over rational analysis? Has that changed as you’ve gotten older? We’ll be joined by political psychologist Drew Westen on Your Call with Rose Aguilar and you.
Guests:
Drew Westen
Author of the Political Brain: The Role of Emotion in Deciding the Fate of the Nation. He is the founder of Westen Strategies.
Bruce Gronbeck
Professor of communication studies at the University of Iowa. Professor Gronbeck is an expert in the politics of scandal and what has come to be called the "character issue.”
Click to Listen: Have You Ever Seen a Rational Voter?
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